Friday, July 29, 2016

Berbere Spice Rub and a #WholeFoods #Giveaway


Grilling season is still here and though I sometimes feel I am the one that's on the grill-it has been so hot outside-usually it's just a piece of chicken or fish. I'm always looking for new ways to liven up my food and boy-have I got one for you! This berbere rub is perfect for seafood, pork, beef, lamb and chicken. Not only that, but it would be great on corn and squash. Rubbed on eggplant, this would take the cake. That just about covers everything, does it not? I even mix it with a bit of mayo and use it on a spread as a sandwich. This stuff really rocks. I love the lemony taste of the coriander, the ginger punches it up, and the garlic and chilies make this outstanding. It is spicy and full of flavor but it is spicy in the not so "hot on the tongue" kind of way.


Whole Foods is thinking marinades and rubs and they can even do it for you. The meat counter has a variety of rubs to choose from; just take your pick. So when to do a rub or a marinade? Marinades are liquid and contain a tenderizer such as wine, vinegar, or citrus juice. Rubs are merely to add flavor and this one sure does. It can also be used as a marinade by adding more oil to the recipe or even some water or beer. It does contain some lemon juice so if you use it on seafood you wouldn't want it to sit to long before grilling, or the juice may cook it for you. I make it as a rub so that it can be kept in the fridge and stored. However it usually doesn't last long!


Berbere spice has origins in North Africa. It is used in Ethiopia and Morocco and each cook has their own version. I left out the fenugreek and the cardamom because I don't often have those spices on hand. I did punch up the chilies and used a combo of Urfa and Aleppo. If you can't find them, feel free to use some red chile flakes. I also added in some smoked paprika because everything on the grill tastes better with it-IMO! Coriander is another spice that I don't use often enough. It really adds depth in any seasoning mixture and gives a great lemony taste. Try this recipe and introduce yourself to some new spices. You won't be sorry.

As usual, Whole Foods is kind enough to offer a giveaway. Follow the directions and maybe you will be a winner. If you need some more tips and ideas on marinades and rubs, check this page out!


Whole Foods is giving away 1 $25 gift card to help fill your basket. This post is sponsored by Whole Foods but all opinions are mine. Open only to US residents. No compensation has been given, but products have been provided. Giveaway closes on September 1, 2016Winner will be chosen by Random Number Generator. 
How to Enter:
· Enter once by leaving me a comment and telling me your favoritemarinade or rub.
· Enter twice by subscribing to This is How I Cook
· Enter again by following me on Pinterest, Facebook, Twitter or Instagram.  

Berbere Rub
Makes: About 1 1/2 cups
Time to Make: About 20 minutes
Adapted From Steven Raichlen, The BBQ Bible
Ingredients:
1 medium onion, chopped
4 cloves garlic, finely chopped
2 t freshly ground black pepper
2 T chopped fresh ginger (I used the kind in a tube)
3 T mild paprika
1 T smoked paprika
1 T ground coriander
1/2 t Urfa chilies
1/2 t Aleppo chilies
1/2 t ground cinnamon
1/4 t ground allspice
1/8 t ground cloves
3 t coarse salt
1 t honey
1/2 c olive oil
1/4 c fresh lemon juice or 1 lemon squeezed
Directions:
Combine all ingredients in a blender and puree to a smooth paste. Taste for salt and pepper. Store in fridge. This should be enough to rub or marinate about 2 1/2 to 3 lbs of seafood, poultry or meat. (I am planning in making shrimp, pineapple and pepper kebabs tonight and this will be on them!)

More to Try:
Grilled Chicken Rub
Thai Peanut Sauce
Chimichurri Sauce
Teriyaki Sauce

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50 comments:

  1. Mmmm, spicy! I love me some spicy! Really outstanding rub -- tons of flavor in this. Love grilling at this time of the year, and I can see a bunch of different ways to use this. Thanks!

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    1. This is a yummy recipe, John! Think you will love it!

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  2. Oh, yeah! This sounds like an amazing way to jazz up grilled meats! And I love the idea of adding some to mayo to make a sandwich spread, too.

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    1. It is a great way to jazz up most anything. Thanks Liz!

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  3. Subscriber. saubleb(at)gmail(dot)com

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  4. favorite rub is lemon citrus. saubleb(at)gmail(dot)com

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  5. There is always room at my house for one more great marinade or rub. This looks so good and if you endorse it, then I am sold. Can't wait to try it.

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    1. Very sweet Karen! I have to admit that this is really good.

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  6. I like whiskey balsamic marinade.

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  7. This is How I Cook subscriber.

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  8. um, YUM! I am all about good marinades.. I think it makes the most delicious difference! A few of my favorite are EVOO, fresh garlic, cilantro and shallots.. oh and maybe a dash or three of worcestershire.. my fave! :)

    starla.bates AT yahoo.com

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  9. I am subscribed via email of course! starla.bates AT yahoo.com

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  10. I follow on FB - Starla Bates, on twitter @mmstarla, insta: _ifancythat and pinterest: mmstarla // I have been following on most of those for a while, lol :)

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  11. My favorite is Asian sweet chili sauce.

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  12. I follow on Twitter
    @rubylorikeet

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  13. Such a gorgeous rub! I love all the spices, esp. the chillies in there!

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  14. My favorite rub is Berbere. And I've never tried it! My gosh I love every single ingredient in the recipe. I'm a big fan of aleppo. I love it because it's oily and it sticks to things better than red pepper flakes. Great sounding recipe Abbe, thanks for sharing. Pinned.

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  15. his looks so good and if you endorse it, then I am sold. Can't wait to try it. i want to eat, right now Sakura Beauty

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  16. My favorite marinades are lemon or orange juice. I haven't used rubs that much, but I would like to. This sounds wonderful!

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  17. Hi Abbe, I have not used many rubs but for marinades I usually use fresh herbs and citrus. I already follow you on twitter, Instagram and pinterest. really don't use facebook. Hope you are having a great week-end!

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  18. My favorite marinade is BBQ sauce

    elena150980 at yahoo dot com

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  19. I subscribe to your emails

    elena150980 at yahoo dot com

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  20. Follow you on Pinterest: pinterest.com/elena8

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  21. I like to use Emeril Seasoning as a rub.

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  22. This rub sounds fabulous! Sadly, I don't qualify for the draw - someone's going to be a very lucky winner!

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  23. HI Abbe! Our favorite rub is the one we make homemade and spicy but we can't wait to try yours!

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  24. Homemade marinades are awesome. I love spicy food, and this spice rub sounds wonderful.

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  25. This sounds like a great rub to try, Abbe! My fave is with cinnamon, chili powder and brown sugar, coriander and dill.

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  26. What a great rub and just on time for BBQ season!

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  27. i love an italian herb rub for chicken

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  28. Oh Abbe...this marinade sounds delicious...and I can imagine how the shrimps will taste...super tasty!
    Thanks for the recipe...have a great week :)

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  29. Lemon Lime Marinade for chicken is my favorite. I got the recipe out of a magazine years ago and everyone loves it.

    1/2 cup packed brown sugar
    1/4 cup cider vinegar
    3 tablespoons each lemon juice and lime juice
    3 tablespoons Dijon mustard
    3/4 teaspoon garlic powder
    1/4 teaspoon pepper
    1/2 teaspoon salt

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  30. Wow - this is a must try! I love a versatile marinade and sauce. I can only imagine the bold bright flavors! Beautiful!

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  31. We grilled at least twice a week this time of year so I'm always on the hunt for a new rub. Thank you!! Love the spices in this rub! Thanks!

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  32. I like to marinate with a red wine vinegar

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  33. I subscribed to your email blogs

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  34. I follow you on twitter

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  35. My favorite rub is a cajun seasoning. My older son loves it on corn especially!!

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  36. Email follow 1 seyma_bennett@hotmail.com

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  37. Follow you everywhere!! FB Seyma Doris Bennett Shabbir

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